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Facebook Marketing Boss

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.

Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.

So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). 

It’s not only the sheer number of people but the amount of our attention Facebook owns. Globally, the average user spends almost an hour per day on Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.

  • Facebook has

    1.56

    billion daily active users.

  • The average user spends

    60

    minutes per day on Facebook.

  • Despite this, only

    48%

    of marketers think their Facebook efforts are effective.

Free Resource: How to Reach & Engage Your Audience on Facebook

For many, Facebook is the internet. That said, is your business taking full advantage of it?

Your answer should be yes — confirmed by Gary Vaynerchuk, CEO of VaynerMedia.

In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, "Let's say you're getting started today

in marketing and you're building a social media brand — where are you spending your energy if you're that marketer?"

Vaynerchuk said, "... you can't be alive in the game without a Facebook [and an Instagram]. I genuinely believe that. I think it would be highly detrimental."

So, how do you use Facebook to benefit your business?

Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.

Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.

Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.

Facebook Marketing, the Inbound Way

Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.

An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.

Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows